Co-sell & go-to-market

What you get

Co-sell & go-to-market

Two-way opportunity sync with AWS ACE, Microsoft Partner Center and Google Cloud Partner Network
Register and update deals from Salesforce, HubSpot, Neocrm or ShareCRM
Cloud-originated referrals routed into your CRM with status tracked both ways
Co-sell opportunities linked to the private offer that closes them
Pipeline and influenced-revenue reporting across all three clouds
Field mapping, so the data lands in the fields your team already uses

HOW WE WORK

Platform and people, together

Use CloudX yourself, or let our specialists run it with you. Either way you get one record for every marketplace, your CRM and your product.

Managed operations →

In detail

How it works

Why co-sell moves revenue

Cloud account teams are measured on consumption. When a deal is registered as a co-sell opportunity and closes through the marketplace, that revenue counts for them — so introducing your product into their accounts stops being a favour and starts being part of their job. That incentive, not the lead sharing, is what makes co-sell work.

One motion, not three portals

AWS ACE, Microsoft Partner Center and Google Cloud Partner Network each have their own fields, stages and rules. CloudX maps all three onto your CRM — Salesforce, HubSpot, Neocrm or ShareCRM — so your sellers register a deal the same way regardless of cloud, and alliances see the joint pipeline in one place.

Referrals in, not just out

Co-sell runs both directions. Leads the cloud teams originate arrive in your CRM as records your reps actually see, with acceptance and status flowing back automatically instead of sitting in a portal nobody has open.

Partner programs

AWS ISV Accelerate, Microsoft ISV Success and the Google Cloud Partner Network change how strongly the cloud team is rewarded for working with you, and each has its own eligibility bar. CloudX advisory covers which ones are worth pursuing and the work to qualify.

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